COMMERCIAL:  APPLE - INTRODUCING iCLOUD

CLIENT: Greenpeace

PARTNER: Cowboy Bear Ninja

PRODUCTION DESIGN: Corey Tatarczuk

GAFFER: David Hale

Greenpeace International launched the commercial in countries around the world, including the U.S., U.K., China, Germany, Chile, France, and Brazil.

“Now the things you do on your phone have an impact on the world. With iCloud, Apple pollutes everywhere. Automatically. Tell them to think different.”

Several weeks after Greenpeace’s launch, Apple announced a coal-free ambition for iCloud.